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Which Kind of Resistance to Change Is Most Likely to Be

question 62

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Which kind of resistance to change is most likely to be beneficial to a company?


Definitions:

Word Of Mouth

The influencing of people during conversations.

Consumer Conversations

Dialogues between consumers, either online or offline, where experiences, opinions, and advice related to products or services are shared.

Brands

Names, terms, designs, symbols, or any other features that identify one seller's goods or services as distinct from those of other sellers.

Opinion Leader

An individual who influences others' attitudes or behaviors because they are considered knowledgeable or authoritative in a specific area.

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