A Media Company That Has Separate, Autonomous Companies for Movies

question 64

Multiple Choice

A media company that has separate, autonomous companies for movies, TV, Internet, and print journalism is most likely a ________ structure.

• A)divisional
• B)functional
• C)simple
• D)matrix

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Definitions:

Equivalent Sales Increase

A metric that assesses additional revenue by comparing the effects of various marketing or operational initiatives as if they were translated directly into sales.

Profit Margin

A financial metric that represents the percentage of revenue that exceeds the cost of goods sold, indicating the profitability of a company.

Logistics

The management of the flow of goods, information, and resources between the point of origin and the point of consumption in order to meet the requirements of customers or corporations.

Supply Chain Performance

An evaluation of how well a supply chain achieves its goals, often measured through metrics like efficiency, speed, cost, and reliability.