An Organization's Resources Identify ________

question 50

Multiple Choice

An organization's resources identify ________.

• A)how the organization gets things done
• B)where the organization operates
• C)when the organization operates
• D)what the organization has

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Definitions:

Marketing Plan

A comprehensive document outlining a company's advertising and marketing efforts for the coming period.

Business Mission

A statement that describes the purpose, goals, and values of a company.

Market Segment

A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs.

Strategic Group

A cluster of firms within an industry that follow a similar strategy or business model, competing on similar bases.