Most Managers Feel That Formal, Top-Down Plans Created by Corporate

question 104

Multiple Choice

Most managers feel that formal, top-down plans created by corporate planning departments are ________.

• A) very useful
• B) usually unsatisfactory
• C) indispensible
• D) excellent

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Definitions:

External Environment

The outside factors and influences that affect an organization's decision-making process and performance, including economic, social, political, and technological factors.

Purchase Decision Process

The five stages a buyer passes through in making choices about which products and services to buy; includes problem recognition, information search, alternative evaluation, purchase decision, and postpurchase behavior.

Buyer

An individual or organization that purchases goods or services for personal use or for further processing or for resale.

Services

Intangible offerings provided by businesses or individuals that involve a performance or action to satisfy the needs of a customer or client.