Imagine That You Are the President of Taco Rocket, a New

question 124

Multiple Choice

Imagine that you are the president of Taco Rocket, a new and successful chain of 8 Mexican fast-food restaurants. The success you have experienced in the last 5 years has you thinking of what to do with the business next. Should you expand the business at the current rate? Open new and different restaurants? What?
-Up to now your success has been based on selling high-quality tacos and burritos at a price that others can't match.Your business is pursuing which of Porter's strategies?

• A)differentiation strategy
• B)cost leadership strategy
• C)competitive advantage strategy
• D)focus strategy

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Definitions:

Selective Incorporation

A constitutional doctrine that ensures states cannot enact laws that infringe on the rights of citizens that are protected under the Bill of Rights.

Fourteenth Amendment

An amendment to the U.S. Constitution, ratified in 1868, granting citizenship to all persons born or naturalized in the United States, including former slaves, and guaranteeing all citizens equal protection of the laws.

Bill of Rights

The first ten amendments to the U.S. Constitution, guaranteeing fundamental civil rights and liberties.

Alexander Hamilton

A Founding Father of the United States, the first Secretary of the Treasury, and a key figure in the drafting of the Constitution and the establishment of the national financial system.