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This payoff matrix gives values for strategies S1, S2, and S3 for the Bigg Company and competitive strategies CA1, CA2, and CA3 for the Large Company. From Bigg's point of view, the S1 maximum regret for CA1 is 8.
CA1 CA2 CA3
S1 8 5 12
S2 9 14 3
S3 16 13 20
Message Difficulty
The complexity or ease of understanding of the content of a message, which can affect attitudes, persuasion, and communication effectiveness.
Average Self-Esteem
Refers to the midpoint of self-worth or value that individuals typically feel towards themselves, neither extremely high nor low.
Inverted U-Curve
A graphical representation showing a relationship where performance or effectiveness increases with stress or arousal up to an optimal point, beyond which further increases in stress lead to a decline in performance.
Medium Level
This term could refer to an intermediate degree of difficulty, intensity, or complexity in various contexts like puzzles, games, or skill sets.
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