The decision tree shows the profit outcomes for a sandwich shop in a strong and a weak economy. If the economy is strong, the shop is likely to make an $80,000 profit. 
Definitions:
Business Development
The process of creating long-term value for an organization from customers, markets, and relationships.
Sociocultural Approach
A perspective emphasizing the impact of social interaction and cultural determinants on human behavior and mental processes.
Behavioral Differences
Describes variations in actions and reactions among individuals or groups due to genetic, environmental, or psychological factors.
Descriptive Research
A research method that involves observing and describing the behavior of a subject without influencing it in any way.
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