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This payoff matrix gives values for strategies S1, S2, and S3 for the Bigg Company and competitive strategies CA1, CA2, and CA3 for the Large Company. From Bigg's point of view, the S3 maximum regret is 1.
S1 8 5 12
S2 9 14 3
S3 16 13 20
Contextual Stimuli
Environmental or situational factors that can influence individuals' perception, behavior, or emotional response in a given context.
Focal Stimuli
Specific factors, situations, or stimuli within the environment that directly influence an individual's response or behavior in a particular context.
Self-Awareness
The conscious knowledge of one’s own character, feelings, motives, and desires, key to personal development and interpersonal relationships.
Adaptive Efforts
Efforts made by individuals or systems to change or modify themselves in response to changing environmental or internal demands to maintain stability.
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