This payoff matrix gives potential dollar gain values in millions for strategies S1, S2, S3, and S4 for the Bent Fork National Bank and competitive strategies CA1, CA2, and CA3 for the Straight Spoon Bank. If Bent Fork is optimistic, which strategy will it choose? 
Definitions:
Product Failure
Occurs when a product does not perform as intended or fails to meet consumers' expectations, leading to its withdrawal from the market.
Market Segment
A collective of individuals or entities united by one or more common attributes, resulting in comparable needs for certain products.
Co-branding
A marketing strategy involving the collaboration of two or more brands to create a product or service that leverages the reputation of each brand.
Joint Product
Products that are produced together in the same production process and whose quantities are not independently controllable.
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