Theodore and Janice Have Formed TJ Soft, an Entrepreneurial Venture

question 36

Multiple Choice

Theodore and Janice have formed TJ Soft, an entrepreneurial venture to develop games and other kinds of software for consumers.Theodore has just gotten wind from a highly reliable source that games involving animals and ecosystems are likely to be extremely "hot" in the coming year.Theodore is excited because TJ Soft has two games in development that fit the animal/eco niche perfectly.Which component of the external environment will affect TJ Soft the most in this situation?

• A)the demographic component
• B)the political component
• C)the sociocultural component
• D)the global component

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Definitions:

Ration Coupons

Documents or certificates that allow the holder to purchase a certain amount of a product, used especially during shortages to ensure fair distribution.

Government-mandated Increase

A requirement imposed by the government that results in a rise, often relating to wages, prices, or taxes.

Demand and Supply Curves

Graphs used in economics to illustrate the relationship between how much of a good or service is desired by buyers (demand) and how much is available from suppliers (supply) at various prices.

Product Market

A market in which products are sold by firms and bought by households.