Theodore and Janice Have Formed TJ Soft, an Entrepreneurial Venture

question 46

Multiple Choice

Theodore and Janice have formed TJ Soft, an entrepreneurial venture to develop games and other kinds of software for consumers.Theodore has just gotten wind that engineers have developed a new computer system that works like the devices shown in the Steven Spielberg movie Minority Report in which users can control a sophisticated computer using their hands in midair.Janice sees this development as highly important to new games for TJ Soft.Which component of the external environment will affect TJ Soft the most in this situation?

• A)the global component
• B)the sociocultural component
• C)the economic component
• D)the technological component

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Definitions:

Customer Satisfaction Rating

A measure used to quantify the degree to which a customer is happy with a product, service, or experience.

Sales Growth

The percentage increase in sales over a specified period, indicating the performance and expansion of a company's sales activities.

Customer Complaints

Expressions of dissatisfaction or issues raised by customers regarding a product or service.

Benchmarking

The process of comparing business processes and performance metrics to industry bests or best practices from other companies.