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Theodore and Janice Have Formed TJ Soft, an Entrepreneurial Venture

question 27

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Theodore and Janice have formed TJ Soft, an entrepreneurial venture to develop games and other kinds of software for consumers.Theodore has just read an article that describes the explosion of computer games among young people in India using cell phones and simple computers.This generation in India has well over 300 million people in it, and if TJ Soft can capture just a tiny portion of that market it will be highly successful.Which component of the external environment will affect TJ Soft the most in this situation?


Definitions:

Speed Of Speech

Refers to the rate at which a person talks, often measured in words per minute.

Boomerang Effect

A phenomenon where an attempt to persuade or change a belief has the opposite effect, reinforcing the original belief or behavior.

Negative Attitude Change

A shift in a person's feelings and dispositions from positive or neutral to negative towards an object, person, or situation.

Halo Effect

A cognitive bias where the perception of one positive characteristic influences the assumption of other positive traits in the same individual.

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