Examlex
This section of a full business plan would include a description of the demographics of the target market for the organization.
Non-Deviant Associations
Relationships or connections with groups or individuals that conform to societal norms and laws, avoiding behaviors considered deviant.
Differential Association Theory
Holds that people learn to value deviant or nondeviant lifestyles depending on whether their social environment leads them to associate more with deviants or nondeviants.
Deviant Lifestyle
A way of living that deviates from the societal norms and is often viewed negatively by the mainstream society.
Cultural-Transmission Theory
A concept in sociology that suggests culture and societal norms are learned and passed down from one generation to the next through socialization.
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