Examlex
As analytics become a commodity,the real differentiators are __________ and the ability to make productive decisions.
Construct Validity
The extent to which a test or instrument accurately measures the theoretical construct or concept it is intended to measure.
Split-half Reliability
A measure of consistency where a test is divided into two parts and the scores for each half are compared to assess the test's reliability.
Internal Consistency
A measure of the reliability of a test or scale, indicating how well the items on the test measure the same construct or concept.
Content Validity
The degree to which a test or measurement accurately represents the concept it intends to measure, based on the thoroughness of the content included.
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