What Is the Purpose of Frequent Purchase Programs Offered by Airlines

question 25

Multiple Choice

What is the purpose of frequent purchase programs offered by airlines, supermarkets, credit card issuers, retailers, casinos, and other companies?

• A) To track customers for CRM purposes
• B) To build customer loyalty to improve financial performance
• C) To deter customer attrition
• D) All of the above

---

Definitions:

Strategic Norms

Unwritten rules that align with the long-term goals and strategic objectives of an organization or team, guiding member behavior toward these aims.

Material Resources

Physical or tangible assets that can be utilized to accomplish tasks or achieve objectives.

Working Group

A group of individuals who come together to achieve a specific goal or task, typically within a professional context.

Collective Responsibilities

The shared duties and obligations of a group where each member is accountable to one another for the group's outcomes.