Which Is Not a Characteristic of CRM

question 8

Multiple Choice

Which is not a characteristic of CRM?

• A)CRM is an enterprisewide effort to acquire and retain profitable customers.
• B)An objective of CRM is to retain all customers through excellent and personalized customer service and perks.
• C)CRM focuses on building long-term,sustainable customer relationships for the purpose of increasing the company's profitability.
• D)CRM is basically a simple idea,which is to treat different customers differently according to the current or potential value to the company.

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Definitions:

Indirect Method

A cash flow statement approach that starts with net income and adjusts for changes in balance sheet accounts to calculate the cash from operating activities.

Operating Activities

The primary revenue-producing activities of a business, involving transactions and events that affect net income.

Net Income

The total profit of a company after all expenses and taxes have been deducted from revenue.

Investing Activities

Financial activities related to the acquisition and disposal of long-term assets and other investments not included in cash equivalents.