In the August 2008 Benchmark Study,"Customer Analytics: Segmentation Beyond Demographics

question 12

Multiple Choice

In the August 2008 benchmark study,"Customer Analytics: Segmentation Beyond Demographics," respondents stated that their top data-related challenge was__________.

• A)poor data quality
• B)inability to collect data needed to calculate key performance metrics
• C)information overload
• D)encrypting data for security

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Definitions:

Basic Communication

The fundamental process of exchanging information through speaking, writing, or other mediums, essential for human interaction and relationships.

First Step

The initial action or decision in a series that leads to a process or course of action; often critical to the direction and outcome of the process.

Lengel-Daft Contingency Model

A theory that suggests the effectiveness of information richness in communication varies with the nature of the task or situation.

Media Richness Hierarchy

A theory that ranks communication media according to their capacity to convey information effectively and accurately, with richer media being more capable of handling complex messages.