What Business Lesson Was Learned from the United Breaks Guitars

question 66

Multiple Choice

What business lesson was learned from the United Breaks Guitars video that went viral shortly after it was posted on YouTube?

• A)Negative viral videos posted by customers are not a potential threat to major companies,such as United Airlines.
• B)Major companies can insulate themselves from unhappy customers with call centers.
• C)Companies and their executives can no longer afford to hide behind slick advertising campaigns and press releases to protect their public image against viral threats.
• D)Viral messages cannot damage a company's brand image to the extent that there are significant financial consequences.

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Definitions:

Moral Obligation

A duty or commitment to act in a way that is considered morally right, regardless of legal requirements.

World Poverty

The condition of lacking sufficient financial or material resources on a global scale, affecting billions of people's ability to meet basic needs such as food, water, shelter, and education.

Future Security

Measures or assurances put in place to ensure stability and protection from potential threats or uncertainties in the future.

Masculinity

A set of attributes, behaviors, and roles traditionally associated with boys and men, often emphasized by strength, dominance, and emotional restraint.