YouTube Has Become a Popular Way for Companies,such as BlendTec,to

question 19

Multiple Choice

YouTube has become a popular way for companies,such as BlendTec,to promote themselves using __________,and often less expensive than traditional advertising efforts.

• A)response hierarchies
• B)mashups
• C)microblogging
• D)viral videos

Distinguish between effective and ineffective strategies in emphasizing content in business messages.

Understand the nuances of formal versus conversational language in business communication.

Recognize the use and misuses of rubber stamps in professional emails and letters.

Identify the contexts in which a less formal style of communication is appropriate.

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Definitions:

Actual Fixed Overhead Costs

The real costs incurred for fixed overhead during a specified accounting period.

Budgeted Activity

The planned level of output or activity for a specific period, used for planning and control purposes.

Labor Rate Variance

The difference between the actual hourly wage paid to workers and the expected wage, multiplied by the actual hours worked.

Labor Efficiency Variance

The difference between the actual labor hours taken to produce a good or service and the standard labor hours expected, multiplied by the labor rate.