If a Company Wanted to Learn How Customers Feel About

question 38

Multiple Choice

If a company wanted to learn how customers feel about their products,the most appropriate metric would be to track the __________.

• A)number of positive vs.negative blogs posts and videos about the company and their products
• B)number of visitors who arrive at its Web site from a tweet or the company's Facebook fan page
• C)sales of competing and substitute products
• D)number of service calls and complaint calls

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Definitions:

The Animal Mind

The study of the mental processes and behaviors of non-human animals.

Margaret Floy Washburn

An early 20th-century psychologist known for being the first woman to receive a PhD in psychology and for her work in animal behavior and motor theory development.

African American University

An institution of higher education historically serving the African American community, though not exclusively.

Howard University

A historically Black university located in Washington, D.C., known for its diverse academic programs and research.