ROI Measurements Used to Evaluate the Effectiveness of Sales and Marketing

question 69

Multiple Choice

ROI measurements used to evaluate the effectiveness of sales and marketing include all of the following except:

• A)cost per number of prospects
• B)employee attrition
• C)cost of lead
• D)conversion of leads to customers

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Definitions:

Germans

Individuals from Germany or of German descent, constituting one of the largest ethnic groups in the United States, particularly known for their influence on American culture and communities.

Reformation

A major movement in the 16th century aimed at reforming certain practices and doctrines of the Catholic Church, leading to the establishment of Protestant churches.

Persecution

The act of harassing, oppressing, or mistreating individuals or groups, especially because of their religious beliefs, political opinions, or other characteristics.

English Immigration

The movement of people from England to another country, often for reasons such as seeking better economic opportunities, religious freedom, or adventure.