ROI Measurements Used to Evaluate the Effectiveness of Sales and Marketing

question 69

Multiple Choice

ROI measurements used to evaluate the effectiveness of sales and marketing include all of the following except:

• A)cost per number of prospects
• B)employee attrition
• C)cost of lead
• D)conversion of leads to customers

---

Definitions:

Economies Of Scale

The financial benefits that businesses achieve because of their size of operation, generally seeing a reduction in cost per unit of output as the scale expands.

Medicine And Dentistry

Fields of study and professional practice focused on maintaining and restoring human health through the treatment of diseases and conditions affecting the body and oral health, respectively.

ATC Curve

Short for Average Total Cost Curve, it's a graphical representation used in economics to show how the average total cost of producing a good varies with the level of output.

Proportional Returns

The concept that the rate of return on an investment or project is consistent relative to the size of the investment.