The Goal of __________ Is to Find Information and Knowledge

question 7

Multiple Choice

The goal of __________ is to find information and knowledge that describe the relationships among consumers,products,marketing methods,and marketers.

• A)social marketing
• B)surveys
• C)market research
• D)directory services

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Definitions:

Serial Entrepreneurship

The practice of repeatedly starting new businesses and ventures, typically after previous successes or failures.

Hackathon

An event, often competitive, where programmers, designers, and others involved in software development collaborate intensively on software projects.

Skunkworks

Project initiated by a company employee who conceives the idea, convinces top management of its potential, and then recruits human and other resources from within the firm to turn it into a commercial project.