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According to Porter's competitive forces model,Apple,Microsoft,and auto manufacturers have strong bargaining power as suppliers because their brands are powerful.
Prospective Customers
Individuals or organizations that are considered potential buyers for a product or service.
Forecast Alternative
Predictive scenarios or models used to estimate future outcomes based on different assumptions or conditions.
Primary Data
Information collected firsthand for a specific research purpose or project, through methods such as surveys, interviews, or experiments.
Secondary Data
Information that has been collected previously by someone else for a different purpose but can be utilized for a new research project or analysis.
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