Retaining Customers That Generate Revenues in Excess of the Costs

question 94

Multiple Choice

Retaining customers that generate revenues in excess of the costs of customer service,returns,promotional items,and the like are critical;and are the underlying reason for __________.

• A)EDI
• B)ERP
• C)CRM
• D)SCM

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Definitions:

Role Integration

The process of combining multiple societal roles in a harmonious way, allowing for a more balanced and effective functioning within one's social environment.

Artificialism

The belief, often observed in children, that environmental features were made by people or have an inherent purpose related to human intention.

Egocentrism

The inability to differentiate between one's own perspective and someone else's perspective.

Contact Comfort

A hypothesized primary drive to seek physical comfort through contact with another.