What Types of Data Are Specifically Required for Decisions Made

question 9

Multiple Choice

What types of data are specifically required for decisions made at the managerial or administrative level?

• A)Real-time transactional and POS data.
• B)Internal data sales about inventory levels,orders,and customer support.
• C)External and internal data that has a one to three year time horizon.
• D)External data about the economy,competitors,and business trends.

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Definitions:

Business Exists

The state or condition of being actively engaged in a trade or enterprise, often marked by the pursuit of profit.

4 Ps

A framework in marketing that categorizes the mix of Product, Price, Place (distribution), and Promotion strategies.

Customers Reached

The total number of potential or actual customers who come into contact with a particular marketing message or campaign.

Brand Strategy

A long-term plan to develop a successful brand; it involves how you plan to communicate your brand messages to your target customers.