Businesses Can Use Online Communities as a Platform for All

question 10

Multiple Choice

Businesses can use online communities as a platform for all of the following except:

• A)prospecting for customers
• B)identifying customer perceptions by conducting surveys
• C)providing support services to customers,such as by answering questions
• D)encouraging customers to share their positive perceptions with others;e.g. ,word of mouth

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Definitions:

FASB Suggestion

Recommendations or guidance offered by the Financial Accounting Standards Board, which sets accounting principles in the United States.

AICPA

Stands for the American Institute of Certified Public Accountants, a professional organization of Certified Public Accountants in the United States.

Financial Reporting

Compiling and presenting financial information that clarifies an enterprise's monetary state to its executive team, investors, and government officials.

Operating Data

Information related to the day-to-day operations of a business, used to analyze performance and make decisions affecting productivity and profitability.