YouTube Has Become a Popular Way for Companies,such as BlendTec,to

question 19

Multiple Choice

YouTube has become a popular way for companies,such as BlendTec,to promote themselves using __________,and often less expensive than traditional advertising efforts.

• A)response hierarchies
• B)mashups
• C)microblogging
• D)viral videos

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Definitions:

Time Utility

The value added to products or services by making them available at the most opportune time.

Digital Marketspace

An online platform or environment where businesses and consumers can interact and conduct transactions electronically.

Recreational Equipment, Inc.

An American retail and outdoor recreation services corporation, often referred to by its abbreviation, REI.

Form Utility

The value added to a product through the process of altering its form or assembling its components to make it more useful or appealing to customers.