Which Is Not One of the Impacts of the Use

question 24

Multiple Choice

Which is not one of the impacts of the use of BlendTec's Integrated Social Media (ISM) strategy?

• A)Company sales have increased by about 10% since the viral campaign was launched.
• B)BlendTec established a huge fan base on a limited marketing budget.
• C)The company had almost zero name recognition,but became one of the most watched collections of videos on YouTube.
• D)While the YouTube videos are the most visible part,BlendTec's ISM efforts also include a variety of tactics,such as RSS,Facebook,and Twitter.

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Definitions:

Simple Analysis

The process of examining data or statistical results using straightforward, basic methods without complex or advanced techniques.

One or More

An expression indicating at least one or possibly more of something.

T

Often refers to a t-score, used in various statistical analyses to compare two means and determine if they significantly differ from each other.

Cohen's d

A measure of the size of an effect, expressed as the difference between two means divided by the standard deviation, used in power analysis and meta-analysis.