ROI Measurements Used to Evaluate the Effectiveness of Sales and Marketing

question 69

Multiple Choice

ROI measurements used to evaluate the effectiveness of sales and marketing include all of the following except:

• A)cost per number of prospects
• B)employee attrition
• C)cost of lead
• D)conversion of leads to customers

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Definitions:

Amps

Units of electric current, short for amperes, representing the flow of charge per second.

ESPs

Extrasensory perception, involving the reception of information not gained through the recognized physical senses but sensed with the mind.

Watts

A unit of power in the International System of Units (SI) that measures the rate of energy conversion or transfer with respect to time, equivalent to one joule per second.

Basilar Membrane

A key component of the cochlea in the inner ear, playing a crucial role in the process of hearing by vibrating in response to sound.