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Let SI Denote the Change in Entropy of a Sample

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Let SI denote the change in entropy of a sample for an irreversible process from state A to state B.Let SR denote the change in entropy of the same sample for a reversible process from state A to state B.Then:

Understand the elaboration likelihood model, including the central and peripheral routes to persuasion.
Identify factors that influence the effectiveness of persuasive messages, including source credibility and argument strength.
Describe different effects related to persuasion such as the sleeper effect, recency effect, and primacy effect.
Explain the role of physical attractiveness of the communicator in the persuasion process.

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