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Sanford,Inc. ,enters into a call option contract with Sons Investment Co.on January 2,2014.This contract gives Sanford the option to purchase 1,000 shares of MAX stock at $100 per share.The option expires on April 30,2014.MAX shares are trading at $100 per share on January 2,2014,at which time Sanford pays $400 for the call option.The $400 paid by Sanford,Inc. ,to Sons Investment is referred to as the
Antecedent States
Preceding conditions that influence individuals' behavior or attitudes in a particular context.
Evaluative Criteria
The characteristics, attributes, or dimensions that consumers use to compare and judge the merits and drawbacks of products and services.
Internal Search
The cognitive process that consumers engage in by recalling stored information from memory to make a decision.
External Search
The process of seeking information from outside resources, such as consumer reports or expert opinions, before making a purchase decision.
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