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What are the three types of period costs that a lessee experiences with capital leases?
Consumer Involvement
The degree of interest and personal relevance that a consumer perceives in a product or service.
Product Knowledge
An understanding of a product's features, benefits, and uses, which is crucial for effective sales and marketing.
Extended Problem Solving
A consumer behavior process used in situations involving high risk and extensive evaluation before making a purchase decision.
Physical Surroundings
The tangible environment in which an individual or operation exists, including all physical spaces and objects within those spaces.
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