Recording the Purchase Price of a Paper Shredder (With an Estimated

question 52

Multiple Choice

Recording the purchase price of a paper shredder (with an estimated useful life of 10 years) as an expense of the current period is justified by the

• A) going-concern assumption.
• B) materiality constraint.
• C) matching principle.
• D) comparability principle.

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Definitions:

Shopper Marketing

The use of displays, coupons, product samples, and other brand communications to influence shopping behavior in a store.

Product Samples

are small quantities of a product given away free of charge to consumers to try and encourage purchase.

Brand Communications

The means by which a brand conveys its values, attributes, and benefits to its target audience to build brand awareness and loyalty.

Displays

Physical or digital presentations designed to visually promote and provide information about products or services to potential customers.