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The principle of complementarity is due to:
Marketing Returns
The financial gains achieved from marketing activities, evaluating the effectiveness of advertising and promotional efforts.
Marketing Spending
The total expenditure made by a business on marketing activities, including advertising, promotions, and other strategies to boost sales and brand awareness.
Marketing Dollars
Funds allocated by an organization for activities related to marketing, advertising, and promoting their products or services.
Marketing Dashboard
A visual representation tool that displays key marketing metrics and indicators to help in decision-making.
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