Examlex
When light travels from medium X to medium Y as shown:
Generic Goods
Products that are not branded and are sold without any trademark or logo. They are typically characterized by lower prices and are considered equivalent in quality to branded products in many cases.
Brand Extension
involves the use of an established brand name on a new product in a different category, leveraging the brand's existing recognition and goodwill to introduce new offerings.
Line Extension
The process of introducing new items in the same product category under the same brand name, often with new flavors, sizes, colors, or ingredients.
Multi-brand
A strategy where a company markets multiple brands within the same product category, offering diversity to consumers.
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