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Sydney helps her 2-year-old daughter to make hot chocolate. She helps the child to measure teaspoons of cocoa into a cup, add water, stir the contents, and then microwave the cup. Sydney is providing _____.
UNICEF
The United Nations Children's Fund, an international organization that provides humanitarian and developmental assistance to children and mothers in developing countries.
Pampers 1 Pack = 1 Vaccine
A cause-related marketing campaign where the purchase of one pack of Pampers diapers contributes to funding one life-saving vaccine.
Philanthropic Marketing
A strategy that involves companies engaging in or supporting charitable activities, to enhance their brand image and build a strong relationship with their consumers.
Corporate Altruism
The practice of companies undertaking actions and policies that are beneficial to society as a whole, beyond their direct financial interests.
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