Examlex
The third period of gestation is the _____ period.
New and Improved
Refers to products that have been updated or enhanced to offer better features, performance, or quality compared to previous versions.
New Category Entry
The process of a company or brand launching a product or service in a market segment where it did not previously compete.
Product-line Extension
This refers to the process by which a company introduces additional items in the same product category under the same brand, often to target a new segment or increase market share.
E-reader
A portable electronic device designed specifically for reading digital books and periodicals.
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