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On the balance-of-payments statement, a capital inflow can be likened to the import of goods and services.
Business Loan
Financial support that is provided to businesses by banks or other financial institutions, intended for business-related expenditures.
Branding
The process of creating a name, term, design, symbol, or any other feature that identifies a product or service and differentiates it from others.
Marketing Mix
is the set of controllable variables that a company can use to influence the buyer's response, often categorized into four elements: product, price, place, and promotion.
4Ps
A marketing model that identifies and optimizes the four key elements of marketing strategies: Product, Price, Place, and Promotion.
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