Lena Began a Plan to Quit Smoking Shortly Before Losing

question 63

Multiple Choice

Lena began a plan to quit smoking shortly before losing her job. However, in the midst of the financial and personal turmoil of her job loss, she abandoned her efforts and bought more cigarettes. This is an example of _____.

• A) attention myopia
• B) implementation
• C) poor planning
• D) motivational forgetting

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Definitions:

Profit

The financial gain obtained when the total revenues generated exceed the total costs incurred by a business.

Marginal Cost

The growth in total expenses incurred from the production of one more unit.

Output

The total amount of goods or services produced by a firm or country.

Demand

How much of a good or service that consumers can and want to buy, influenced by differing price levels.