Examlex
The fourth step in the scientific method involves _____.
Benefits
Specific benefits that consumers can gain from a product's features being marketed.
AIDA Model
A marketing model that outlines the customer journey through Attention, Interest, Desire, and Action.
Persuasive Messages
Communications designed to influence the attitudes, beliefs, or behaviors of others.
Mobile Commerce
The buying and selling of goods and services through wireless handheld devices such as smartphones and tablets.
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