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Why is the public more tolerant of consumer misconductthan business misconduct?
Conscientiousness
A personality trait characterized by diligence, carefulness, thoroughness, and a desire to do a task well.
Freudian Theory
Freudian Theory postulates the existence of unconscious mental processes, sexual and aggressive instincts, and the defense mechanisms of the psyche.
Reality Principle
The reality principle is a psychoanalytic concept describing the process of delaying gratification of desires when necessary, based on the understanding of the constraints of the physical and social world.
Superego
A component of Freud's psychoanalytic theory representing the moral conscience and ideals acquired from society and parents.
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