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Case 2-2
PrattLast Associates needs to find the account managers whose start date is earlier than 1/1/2015.
-What criteria should PrattLast enter in the Start Date column of the design grid?
Probability
A measure of the likelihood that an event will occur.
Likely Viewer
An individual or demographic group considered probable to watch a particular show or type of content.
Unlikely Viewer
A demographic or individual who is considered not part of the typical audience for a specific content or media.
Probability
A scale of 0 to 1 used to express the probability that an event will take place.
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