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Consumption Behavior
The patterns and actions of consumers when selecting, purchasing, using, and disposing of goods and services.
Demographic Cluster
A grouping of people in the market based on specific demographic factors such as age, income, or geographic location.
Marketing Concept Era
A period marked by businesses focusing on meeting consumers' needs and wants to ensure satisfaction, typically dating from the mid-20th century onwards.
Customer Relationship
The strategies and processes that a company uses to manage its interactions with current and potential customers, aiming to improve customer satisfaction and loyalty.
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