A Company Can Be Sued for Discrimination If It

question 33

Multiple Choice

A company can be sued for discrimination if it

• A)abuses or intimidates its employees.
• B)creates an anticompetitive corporate culture.
• C)discharges a minority individual, but has a just cause for doing so.
• D)uses age as a hiring or firing criterion.
• E)has more men than women on staff.

Understand the concept and types of international business, including franchising, direct investment, and joint ventures.

Recognize the reasons why businesses expand into international markets.

Identify the various strategies for entering international markets, including importing, exporting, global sourcing, and licensing.

Appreciate the role of cultural awareness and global management skills in international business.

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Definitions:

The Two-Step Flow Model

A communication theory suggesting that information from the media moves to opinion leaders and then to a wider audience.

Influencers

People who can influence others' buying choices due to their expertise, status, authority, or personal connection with their audience.

Dissemination

The process of spreading information, knowledge, or ideas to a wide audience.

Sticky

Describes content, websites, or applications that engage users and encourage them to spend more time interacting with them.