Examlex
Todd indorses a check,"Pay to Interstate Trucking if they deliver the lumber by May 1,2012." This is
Store Brands
Products that are manufactured or provided by a retailer under its own label, typically positioned as lower-cost alternatives to national brands.
Private-label Brands
Brands that are owned by a retailer or supplier but contracted out to another manufacturer to produce.
Co-branding
A marketing partnership between at least two different brands of goods or services, aiming to combine the market strength, brand awareness, positive associations, and cachet of two or more brands to compel consumers to pay a greater premium for them.
Brand Dilution
The weakening of a brand's strength or value due to its overuse, mismanagement, or excessive extension into areas outside its core competencies.
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