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Ian buys a cell phone in Jiffy Mart,using the means that accounts for more retail payments than any other.This means of payment is
Social Desirability
The tendency of respondents to answer questions in a manner that will be viewed favorably by others, often skewing survey or research results.
Commonality
A shared feature, trait, or belief among two or more entities.
Confirmation Bias
The tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses.
Self-fulfilling Prophecy
A belief or expectation that influences behaviors in a way that causes that belief to become true.
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