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The credit department of Mega-Mart calls Nora at work about an overdue bill.Nora's employer objects.Mega-Mart continues to call Nora at work.This is a viola?tion of
Stand-Alone Campaigns
Marketing efforts that are executed independently, without being integrated into a broader marketing strategy or campaign.
Holistic Model
An approach or strategy that considers all parts of a whole to be interconnected and understanding that they must be analyzed together to fully comprehend the overall context.
Hub and Spoke
A model of distribution in which a centralized 'hub' exists (such as a website or main office) from which operations or information is directed out to smaller 'spokes' (local offices, satellite websites).
Organic Structure
An organizational form that is flexible and adaptive, characterized by low levels of formalization and high levels of decentralization.
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