Health Resources Corporation Makes and Sells Intake,the Most Prescribed Name-Brand

question 30

Multiple Choice

Health Resources Corporation makes and sells Intake,the most prescribed name-brand cholesterol-lowering medication.Jenerica Company has the potential to make a generic version of the same drug.Health Resources pays Jenerica not to sell its product.This is

• A)a customer restriction.
• B)a joint venture.
• C)an exclusive-dealing contract.
• D)a price-fixing agreement.

---

Definitions:

Promotional Campaign

A series of targeted marketing actions intended to increase awareness, interest, and sales of a product or service.

Legal Time Limit

A statutory duration defined by law within which actions, claims, or appeals can be initiated or enforced.

Financial Liability

A financial obligation or amount owed by an individual or entity to another individual or entity.

Direct Communication

A method of conveying messages or information straightforwardly between parties without intermediaries.