Pepsico's Decision to Adopt a Global Policy to Advertise Only

question 43

Multiple Choice

Pepsico's decision to adopt a global policy to advertise only nutritious products toward children is an example of _____

• A)Cause-related marketing
• B)Responsible marketing
• C)Green marketing
• D)Global advertising
• E)Viral marketing

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Definitions:

Preferred Stock

A class of ownership in a corporation that has a higher claim on its assets and earnings than common stock, typically with fixed dividends and no voting rights.

Constant Dividend

A dividend policy in which a firm aims to distribute a fixed or constant amount of money to its shareholders as dividends on a regular basis.

Perpetuity

A financial concept representing a series of equal payments that continue indefinitely.

Outstanding Stock

The shares of a company that have been issued and are currently held by investors, including both public and private shareholders.